Integrated Merchandising Solutions (IMS), a number one retail advertising and merchandising company, introduced the addition of Nick Fearnley to its Chicago workplace. Mr. Fearnley has over 25 years of digital know-how expertise , most lately as founder and CEO of UK-based SignStix, Ltd., and joins the IMS retail merchandising group as Senior Vice President, Merchandising Expertise.

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“We’re excited that Nick has joined our group,” mentioned IMS CEO Josh Tobey. “He’ll add worthwhile experience to IMS’s function as a pacesetter within the rising area of merchandising know-how, or MerchTech, the place IMS develops and deploys each digital and bodily merchandising applications and is uniquely positioned to uncover retailer and shopper insights that drive larger advertising ROI and enhanced shopper experiences.”

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Fearnley will lead a group centered on the event and implementation of digital know-how at point-of-purchase, together with compliance, A/B message testing and viewers measurement. Below his management, IMS will proceed increasing this providing to incorporate insights gained from shopper retail purchases and the function information performs in driving income and earnings.

Fearnley is an skilled in system structure, venture administration and contract negotiation and has supplied options for worldwide purchasers, together with UBS, Schroders, Mellon, BBC, British Telecom, Comet and Greatest Purchase.

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