The brand new Ionic+ model identification performs on the know-how’s use of positively charged silver ions to offer microbial and odor safety for the lifetime of a product.
“We designed the brand new Ionic+ model identification to obviously specific the advantages and energy of this know-how, which harnesses the ability of positively charged silver ions to battle microbes on comfortable surfaces like athletic attire, bedding, and towels,” mentioned Joel Furey, founder and chief industrial officer of Noble Biomaterials.
He famous that with the elevated want for cloth that’s primarily self-cleaning of microbes, Ionic+ is being extra extensively adopted in healthcare and PPE, together with manufacturers like Chargeurs for masks and Octo Security Gadgets for respirators.
Chief advertising officer Christy Raedeke mentioned the brand new branding enhances the alternatives for storytelling.
“The brand new Ionic+ model identification really captures the essence and energy of this know-how, incorporating the phrase ‘ion’ and the plus signal, which symbolizes the optimistic cost the ions carry and the infinite potential the know-how offers to our broad vary of consumers and finish shoppers,” she added.
Along with Ionic+, Noble Biomaterials’ flagship manufacturers embody X-Static and Circuitex. Along with its Pennsylvania headquarters and manufacturing services, the corporate has places of work in Europe, Asia and South America.